When we work with new clients, the first thing they ask themselves is: will it work? AND will I get a return on my investment? Every business development campaign has the potential to achieve fantastic results if they are delivered the tried and tested Bluestone way. With our experienced team and process in place, we deliver against expectations, enjoying long-term relationships with our Clients.
The best results come when we have formed a true 50/50 partnership with our Clients. Think of us as part of the team!
Off to a flying start.
One of our recent Clients, DMA Partners, is a leading creative and communications agency servicing both UK and European B2B markets. Over the years they have carved out a niche for themselves, delivering exceptional creative comms for some of the biggest players in the Travel and Technology sectors. From their own long-term relationships with companies such as Amadeus, Deloitte and Smiths, they’ve got some great stories to tell and have a compelling value offering.
After fleshing out the details of DMA’s value proposition with them and looking at a number of potential campaigns we could work on together, we completed our robust set-up process, ensuring that the campaign would get off to a flying start.
For what we hear about some of our competitors, the dialogue between agency and client often lacks the complete two-way communication to get the best results. We believe the only real way to achieve this is through transparency and a comfortable flow of information. This is what enables us to support each other while keeping the same end-goal – namely to create opportunities and turn them into revenue.
It is no coincidence that in the first six weeks of working with DMA Partners, we generated eight new business opportunities (meetings and conference calls with real value), one of which was quickly converted, covering DMA’s investment with Bluestone for the next six months and resulting in them signing up with us on a 12-month contract.
DMA Partners Case Study: Making travel technology easy to understand.
An up and coming, European travel technology company wanted to broaden their existing customer base, and further afield than Europe (e.g. North America). To be able to explain what they do best and the real benefit for their target customer: Online travel agencies and Travel Management Companies (TMCs). To tell their brand story in a SIMPLE way.
To provide a simple way to express their story. Deliver a campaign that would help them stand out at their next large event the Business Travel Show in London. Our value to them is our experience and knowledge on travel technology and great results already with global companies in this sector. We were able to explain clearly how we could help and build brand awareness with a consultative approach, always matching the need.
Our thoughts on Bluestone:
“James and his team have blended into the company culture very quickly engaging potential customers in a way that makes it easy for us to take the baton and continue the relationship, they completely understood us. Converting our first prospect was because of the match with the client and our value to them. We like their technique and style, it makes a good fit that build our brand awareness.”